This expression is probably from the term used in the past when someone making a telephone call waited for the operator to connect them.
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if you put something on hold, you decide not to do it or deal with it until a later time
[ --- We'll have to put the project on hold until we get some more money. --- ]
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to put someone or someone's telephone call on an electronic hold
[ --- I am going to have to put your call on hold. --- ]
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